Many small and medium businesses (SMBs) are turning to SMS as a new revenue stream. SMS is an inexpensive, direct-to-consumer platform that allows companies to communicate with customers without needing a promotional budget.
SMBs need to use the right tactics to increase revenue with SMS marketing and avoid common pitfalls. The following are five ways to build a successful SMS campaign.
1. Send date-triggered SMS messages
These messages are automatically sent on a specific date, such as a customer’s birthday or anniversary. Date-triggered messages are an excellent way to show customers that you care about them and their business. During these dates, customers are primed to make a purchase, and a well-timed SMS message can result in a sale. This personalization tactic cultivates customer loyalty and encourages customers to do business with you again in the future.
2. Use location-based SMS messages
Location-based SMS messages are sent to customers based on their location. For example, if you have a brick-and-mortar store, you can send SMS messages to customers in the vicinity of your store. This is an effective way to get customers to visit your store and make a purchase.
3. Send time-sensitive SMS messages
Time-sensitive SMS messages are sent to customers with a sense of urgency, such as a flash sale or a limited-time offer. This type of message can create a sense of FOMO (fear of missing out) and prompt customers to take action. Time-sensitive messages are a great way to increase revenue, but they should be used sparingly to maintain the effectiveness of the tactic.
4. Provide SMS opt-ins for customers
SMS opt-ins are a great way to increase your SMS marketing list. Customers can opt-in to receive SMS messages from you by providing their phone number on your website, in your store, or at an event. This permission-based marketing tactic ensures that only customers who want to receive your SMS messages will be added to your list.
5. Send targeted SMS messages
With a specific goal in mind, such as increasing revenue, it’s important to send targeted SMS messages to the right audience. This means segmenting your SMS marketing list and sending messages that are relevant to each segment. For example, if you’re running a flash sale, you would send a different message to customers who have purchased from you in the past week than you would to customers who haven’t purchased in the past six months.
SMS marketing is a powerful tool for small businesses looking to increase revenue. Using the right tactics and avoiding common mistakes, you can create a successful SMS campaign that will drive results. Do you want to learn more about increasing revenue with SMS marketing? Visit textedly.com to sign up for a free trial and get started today.